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This is an important notice regarding your privacy and the way in which Portable Multimedia Limited (referred to as “we”, “our” or “us” in this policy) collects and makes use of your personal data. We want to be open and transparent with you, and therefore encourage you to contact us if you have any questions about this policy or the ways in which we use your personal data.
This policy applies to our applicants, business contacts (i.e. clients and prospective clients), customers, suppliers, competition entrants and third parties generally. We take our privacy responsibilities seriously and are committed to protecting and respecting your privacy.
  This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
Questions regarding this policy should be directed to our Data Protection Officer who can be contacted at support@sarmertvip.com. The Data Protection Officer is responsible for ensuring compliance with relevant data protection legislation and with this policy. Any questions about the operation of this policy or any concerns that the policy has not been followed should be referred in the first instance to the Data Protection Officer.
1.  What information do we hold about you?
We may collect, store and use personal data about you (referred to throughout this privacy policy as personal information): 
•   Personal contact details such as your name, address, telephone number, e-mail address and your IP address when you visit our website.
•   Other personal information you provide to us via our website, for example, by using the LiveChat feature via our “contact” page.
•   Payment information such as credit/ debit card number, expiration date, security code and name as it appears on the card and the address the card is registered to.
•   Personal and payment information that you provide to us at trade shows and expeditions.
•   Details which you provide to us in connection with product warranty registration.
•   Personal information provided to us via our website or social media accounts, for example, by contacting us on Facebook or Twitter.
•   Personal information provided to us during telephone calls which you have made to us and which are recorded.
2. What happens if there is a change of purpose?
We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
3. Data retention
How long will we use your personal information for?
We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for.
We assess the appropriate retention period for different information based on the size, volume, nature and sensitivity of that information, the potential risk of harm to you from unauthorised use or disclosure of that information, the purposes for which we are using that information, applicable legal requirements for holding that information, and whether we can achieve those purpose(s) through other means.
•   Personal contact details such as your name, address, telephone number, e-mail address and your IP address when you visit our website.
•   Other personal information you provide to us via our website, for example, by using the LiveChat feature via our “contact” page.
•   Payment information such as credit/ debit card number, expiration date, security code and name as it appears on the card and the address the card is registered to.
•   Personal and payment information that you provide to us at trade shows and expeditions.
•   Details which you provide to us in connection with product warranty registration.
•   Personal information provided to us via our website or social media accounts, for example, by contacting us on Facebook or Twitter.
•   Personal information provided to us during telephone calls which you have made to us and which are recorded.
4. What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access any personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to another person who has no right to receive it. 
  5. Changes to this privacy notice We may change, modify, add or remove portions of this policy at any time, and any changes will become effective immediately.
Any changes we make to our privacy policy will be posted on this page and, where appropriate, notified to you.